Absolut is betting on brunch, not bottle service, as drinking habits shift

Tech Insider : Business
A pitcher and two glasses of Bloody Mary cocktails with olives and pickles.
Absolut Tabasco, a new spicy vodka collaboration,

Rey Lopez for The Washington Post via Getty Images; food styling by Lisa Cherkasky for The Washington Post via Getty Images

A new report found nearly 4 in 10 cancers are linked to preventable causes. Here are the best ways to lower your risk.

Tech Insider : Business
Woman lacing sneakers
Daily exercise can reduce cancer risk.

Emilija Manevska/Getty Images

Americans are drinking less. That's killing Dry January.

Tech Insider : Business, Economy
Two people cheering martini glasses that are drastically different sizes

Getty Images; Tyler Le/BI

Everything a heart health dietitian eats in a week, including plant-based protein sources and 'joy foods'

Tech Insider : Business
Lena Beal
Lena Beal, a cardiovascular dietitian, has 'joy meals' like French toast once a week.

Lena Beal

My favorite dietitian-approved spritz is just 4 ingredients — and it can be made with or without alcohol

Tech Insider : Business
Holiday Spritz in front of Christmas tree
Place cinnamon sticks inside the spritz for a festive touch.

Rachel Hosie

I started drinking at 14, and it became a dangerous habit for more than 55 years. I'm finally sober at 70.

Tech Insider : Business, Travel
Barbara Face
From left: Barbara Face pictured as a teenager when she first started drinking, at the height of her alcoholism, and sober, as she is today.

Courtesy of Barbara Face

I didn't realize my drinking was unhealthy until I tracked it — using the old government guidelines

Tech Insider : Business
A woman drinking; notebooks
I used the CDC and NIAAA guidelines on alcohol consumption to set a goal. Tracking my drinking with clear guardrails helped me cut back by 50%.

Julia Pugachevsky

I started following the 'one and non' drinking rule. Adding mocktails cut my drinking in half and helped me lose fat.

Tech Insider : Business
Women drinking
As a social drinker, alternating boozy beverages with N/As helped me have fun while cutting back on alcohol.

Julia Pugachevsky

Gen Z is 'Zebra Striping' their way out of hangovers

Tech Insider : Business, Economy
Two women clink glasses containing non-alcoholic mocktails.
Gen Z is redefining drinking culture to skip hangovers entirely, prioritizing non-alcoholic options and THC drinks over a traditional boozy night out.

Annette Riedl/picture alliance via Getty Images

This New Year's Eve, the Champagne market is looking for hope

Tech Insider : Business, Economy, Travel
Glasses of Champagne are pictured.
The Champagne market appears to be stabilizing — even amid tariffs and shifts in consumer preferences.

Robert Michael/picture alliance via Getty Images

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